Recruiting vs Selling

When it comes to network marketing in general, there is usually great debate on whether you should focus on product sales or on bringing new people into your business. This is a very common conversation I have gone over with my fellow Organo Gold distributors. I have become well aware of the fact that there are distributors who focus solely on recruiting people to their team and put little to no effort into getting customers. While there are others who focus on building their customer base and moving greater amounts of product and don't recruit anyone. So which is more important?

My views on this question has fluctuated constantly and each activity has it's pros and cons over the other. I believe that the answer depends on what stage you are at in your Organo Gold business. My opinion is that the first thing you should focus on is building a customer base. I have various reasons for this, but the most important is that you need to show your new recruits that the coffee is sellable. If you just go around recruiting people, but aren't moving any product, than no money is being made. You must be able to move product in order to make money.

In my case, once I sold two or three boxes of coffee I moved on to the recruiting part. After those first couple of boxes I knew this was a product that people wanted and enjoyed. That gave me much more confidence inviting people into the business. This also helps because when you invite someone that knows you into the business, they aren't shy about asking you if you sold any or if you made any money. So it's good if you have some level of success, even if it's minor, before inviting people to join the business.

The other benefit is that the average customer will make you more money than the average distributor you bring into the business and over a longer period of time. Why is that you ask? Because most of the people you bring into the business will not do anything with the gift you have given them. Sure they're pumped about the money that can be earned, but they aren't willing to put in the effort that is required to be successful.

Even more detrimental to their success is the fear of investing their money into product and not being able to sell it. I've been involved in various business ventures and investments before I joined Organo Gold. So I've gotten used to putting my money on the line with the only hope of it's return lying with my ability to succeed at a project. Most people aren't willing to work for free to make themselves a success, now they need to put up their own money too? Forget it. For most the transition into the world of an entrepreneur is just too much. Even if there is a lot of money to be made.

On the other hand a customer doesn't purchase product cause they need to, they do it because they want to. They will also come back over and over again making you money each time they buy from you. This is why I believe at the start, customers can be more valuable than distributors. In my next post I will focus on the benefit of recruiting.